An important tool for investing, demystified.

Younger investors have less money to play with. That's a fact of life. Let's say you take some of your savings, say, $500 to speculate with, investing in equities is frankly boring.

If I buy a share of AAPL and it has an incredible day, up 10%, I make $15. Great. Drink on me. But it’s not going to change my life.

Not to mention I can’t even afford one share of AMZN.

But this isn’t the case with options.

One key difference from stocks is the leverage options give you to control more shares with less money. Investing in options is riskier than stocks, and as with most things in life, for a greater reward you need to take more risk. This is why many more professionals suggest that options are an appropriate investment vehicle for a small slice of your investments in which you are willing to take greater risk for a greater potential reward.

When buying an option contract you have control over multiple factors, including the target price and timeframe the option will be good for. This allows a trader to make more interesting trades without needing as much capital.

“ At Gatsby we’re focused on making this process simple.”

At Gatsby we’re focused on making this process simple. With a beautiful interface and no needless jargon, options trading doesn’t need to be strictly for the professionals.

We built Gatsby for everyone. If you’re new to options, the app will walk you through the process one step at a time. If you’re an expert, you’ll find that it gives you the features you need and will get you to the trade you want fast, and with no commissions.

We believe the brokerage industry has stagnated and the traditional platforms look stale and intimidating - leaving investors underserved. We’re intent on changing this. On the Everyone feed, you can see what your friends are trading, get fresh trade ideas, or take a sanity check before making your decisions.

Now, you’ve got options, and they’re awesome. Sign up for Gatsby today.

Happy trading,

- Team Gatsby