It's a new world.

Just as a wild 2016 election season brought so many new minds and eyeballs into politics, wild volatility is bringing droves of new investors into the markets. And they don't fit the investor profile we're used to.

Not even close.

We're younger, we're avid consumers of news and social media, and we're more sophisticated than you think.

“ Young traders are hungry for options.”

Over the past decade or so, a generation across the United States has entered the work force and started to build wealth. With this, a series of reimagined tools evolved alongside the financial habits and interests of these folks. No-interest savings accounts. Robo-advisors. Equity trading apps. All with a focus on beautiful design and no-B.S. business models.

Now there's an itch to get more active. More sophisticated. An appetite for more leverage. A tolerance for risk.

Young traders are hungry for options. Their movement into options is partly what has driven the record-shattering options volumes this year and last.

Gatsby is built for this movement. Simple, social, no-BS, commission free.

Happy trading,

- Jeff Myers & Ryan Belanger-Saleh
Co-founders @trygatsby